Years Working
in Private Equity
Private Equity
Partnerships
Portfolio Company
Collaborations
New Brand Names
Developed to Date
Value
Created
Featured Work
WHAT WE DO
Private equity-backed portfolio company brands are often underdeveloped. They may struggle to explain their value or differentiate themselves. They may also focus on the tactical (How it works) rather than the strategic (Why it matters), or have a disconnect in story-telling between sales and marketing.
Our clients need to balance the priorities of near-term growth with their longer-term positioning for a successful exit. Our focus is to help companies build better brands, engage their markets, grow the business, and increase stakeholder returns.
HOW WE DO IT
A rigorous, process-driven research approach to identify the unique market space and clear core messaging to build a consistent and concise brand platform.
Navigating subjective and objective considerations to develop a new name that will support a company/product’s strategy as well as offer a logical URL and trademark as required.
Bringing a brand concept to life visually in unique, ownable ways that help fully realize the business’s strategy, positioning and messaging.
Integrated, multichannel brand activation programs to introduce a new or newly evolved business and brand to meet growth objectives.
Our proprietary diagnostic to measure alignment around key drivers of growth.
Unlock meaningful growth in talent acquisition and retention.
THE COMPANY WE KEEP
Looking to evolve your brand?
